Brand Owners
PET is the highest-volume stream in DRS and the biggest cost lever is moving bulky packaging. b:bot reduces volume at source and improves the economics of collection and recycling.
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Density is the cost lever
Shredding and colour sorting at source reduces PET volume by 7× compared to compaction alone. This density improvement cuts storage, handling, and transport costs proportionally.
Tracked implementations demonstrate a 40% reduction in overall collection expenses versus traditional compaction systems. This analysis accounts for variables such as RVM expenses, labor requirements, collection frequency, vehicle capacity, distance to distribution centers.
At-source colour sorting delivers purity >98% and >90% usable in food-grade flakes. Full audit trail and anti-fraud controls ensure recyclers receive consistent, traceable material.
Retail
b:bot delivers an immersive return experience at store entrance and allows partner messaging on the 32" display during every transaction. Subtle, contextual brand presence tied to verified environmental action.
Up to 38M contacts exposed per month across France network. Impact certified by LiveRamp and Circana independent measurement.
4 to 27% incremental volume per meter per hour during activations. 25+ certified campaigns demonstrate consistent conversion across product categories.
2m30 average user attention; 97% brand recall; 100% completion and visibility. Engagement data collected from certified deployments.
Brand owners
Density gains and fewer pickups lower cost per tonne. Audit trail and reporting meet DRS rules. Media screen enables consumer engagement.
Total system cost per tonne decreases as volume scales and logistics efficiency rises.
Reporting, audit logs, and anti-fraud controls built in. DRS-ready from day one.
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