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Brand Owners
Lower the cost of PET collection
PET is the highest-volume stream in DRS and the biggest cost lever is moving bulky packaging. b:bot reduces volume at source and improves the economics of collection and recycling.
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Density is the cost lever
7× less volume means 7× less cost
Volume reduction drives savings
Shredding reduces PET volume by 7× compared to compaction. This density improvement cuts storage, handling, and transport costs proportionally.
Global cost reduction range
Tracked implementations demonstrate a 40% reduction in overall collection expenses versus traditional compaction systems. This analysis accounts for variables such as RVM expenses, labor requirements, collection frequency, vehicle capacity, distance to distribution centers.
Feedstock quality and traceability
At-source colour sorting delivers purity >98% and >90% usable in food-grade flakes. Full audit trail and anti-fraud controls ensure recyclers receive consistent, traceable material.
Retail
Communicate during a real circular action
b:bot delivers an immersive return experience at store entrance and allows partner messaging on the 32" display during every transaction. Subtle, contextual brand presence tied to verified environmental action.
Monthly contact volume
Up to 38M contacts exposed per month across France network. Impact certified by LiveRamp and Circana independent measurement.
Incremental sales lift
4 to 27% incremental volume per meter per hour during activations. 25+ certified campaigns demonstrate consistent conversion across product categories.
User engagement metrics
2m30 average user attention; 97% brand recall; 100% completion and visibility. Engagement data collected from certified deployments.
Brand owners
System cost, compliance, and consumer touchpoints
Density gains and fewer pickups lower cost per tonne. Audit trail and reporting meet DRS rules. Media screen enables consumer engagement.
Economics
Total system cost per tonne decreases as volume scales and logistics efficiency rises.
Compliance
Reporting, audit logs, and anti-fraud controls built in. DRS-ready from day one.